Case Study
A.V. Electric: From No EIN to One of the Top Electrical Companies in Delaware County, PA
When we first started working with Anthony, there was nothing. No GBP, no online presence whatsoever, not even an EIN. We knew we had a lot of work to do.
We started with the GBP, getting him verified ASAP so we could get him reviews from the customers he'd already done work for over the years.
Client Background
A.V. Electric is a licensed, family-owned electrician business based in Collingdale, Pennsylvania, owned by Anthony Wood. With 16 years of experience in Delaware County and the Philadelphia region, they serve residential customers across nine service areas including Philadelphia, Upper Darby, Haverford, Norristown, Chester, Radnor, Marple, and King of Prussia. Their core offerings span generator installation and maintenance, electric panel upgrades, and related safety services, with expertise in EV charging station installation and security system installation.
Before working with FrankyProjects, they had no centralized hub for customers to see their services or even contact them. Now, their online presence is driving sales, revenue, and lifelong customers in Delaware County.
Website: electriciandelco.com
Challenges
No online presence
Since A.V. Electric didn't have anything about them online, it was difficult for new customers to find them. Running entirely on word of mouth, when referrals dried up, so did the revenue.
No reviews
Reviews are one of the biggest factors when a customer decides who to go with. With no Google Business Profile, previous customers had no way to leave a review or share how their experience with A.V. Electric went. We had to build that trust from scratch before new customers would ever pick up the phone.
No phone number or way to contact them
A.V. Electric came to us without a website or business line, so we had to get something live fast. We wanted Google and people to find them easily, so we set up a call system, easy-to-find contact information, and a form on the site for potential customers to reach out and book jobs without needing to call right away.
Solutions
GMB (Google Business Profile) Strategies
We got the GBP built out ASAP. We ordered signs, business cards with a QR code to leave reviews, and a car magnet for some added local advertising. We post weekly on the GBP and release new service pages every couple of weeks to target new keywords. That consistency is a big part of why A.V. Electric now sits at 30 Google reviews with a 5.0-star average, built entirely from zero.
Local SEO Tactics
Getting the services listed on the GBP was only part of the puzzle. We also built out a full website explaining every service and giving customers an easy way to reach out, targeting the same keywords on-site that we were targeting through the profile.
Alongside that, we launched a backlink and citation campaign to get A.V. Electric's name across the internet, targeting local blogs, business directories, and getting them into the local chamber of commerce.
By combining all three of these (the GBP, the website, and the backlink/citation work) a brand-new domain and a brand-new GBP started outranking competitors who'd been established for years.
Results
Prominent Local Visibility
In a competitive Delaware County market with 64 electricians tracked in the area, A.V. Electric now ranks 2nd for "electrician," with an average map ranking of 3.0 and a 66.86% top-3 share across a 13x13 grid spanning over 23 square kilometers. Only one competitor, an established company, ranks ahead of them.
Trust and Reputation, Built From Zero
A.V. Electric now holds 30 five-star Google reviews and a 5.0 average rating, up from a business that had no online presence or way for customers to leave a review at all a short time ago.
Organic Search Growth
The website itself, which didn't exist before this partnership, is now pulling in consistent organic traffic and ranking for the exact terms local customers search: "electrician near me," "electricians," "electrician delaware county pa," and more.
Search Console Metrics (last 12 months)
- Total clicks
- 35
- Total impressions
- 2,240
- Average CTR
- 1.6%
- Average position
- 12.6
Top queries: "electrician near me" (126 impressions), "electricians" (18 impressions), "electricians near me" (15 impressions), "av electric" (23 impressions, 4 clicks)
Conclusion
A.V. Electric went from having no EIN, no website, and no way for a single customer to find them online, to a 5.0-star, 30-review business ranking 2nd out of 64 electricians in one of the most competitive markets in Delaware County. That's not a small jump. That's a business that was running entirely on word of mouth now showing up exactly where its next customer is already looking.
For any home service business sitting on years of good work and zero online presence to show for it, this is what closing that gap actually looks like: get verified, get reviewed, get found, and let the map do the rest.
“Woody did an excellent job with the electrical work at my home.”
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